What is SEO & how does it work, you ask?
SEO has evolved to become a comprehensive approach of sensible user-focused practices. A lot of people immediately focus on keywords and backlinks when optimizing websites for search engines, instead of their users. While these elements aren’t irrelevant, there is a lot more that goes into a strong and productive SEO strategy.
Search engines use algorithms designed to ensure users find what they are looking for when making a query, and that the fastest performing site, with the most relevant content, and strongest authority is delivered with ease.
While search engines aren’t eager to reveal all of the factors that go into their search algorithms, they do publish guidelines and best practices, and provide analytics – meaning, we don’t have to feel our way around. We can accurately measure success and identify areas for improvement.
Once we have a solid understanding of how you measure up with search engines, we’ll begin developing your custom digital strategy for on-going monthly services. Things you’ll see in our strategies include technical maintenance, user-focused content, design improvements, UX/UI considerations, web development, and paid media.