When you have a powerful, technically savvy site; coupled with strong, compelling content and beautiful design, you’re bound to get noticed.

Data-Driven Strategies & Powerful Tools

Strategy
Content
Design
Partners

SEO has evolved to become a comprehensive approach of sensible user-focused practices. A lot of people immediately focus on keywords and backlinks when optimizing websites for search engines, instead of their users. While these elements aren’t irrelevant, there is a lot more that goes into a strong and productive SEO strategy.

Search engines use algorithms designed to ensure users find what they are looking for when making a query, and that the fastest performing site, with the most relevant content, and strongest authority is delivered with ease. While search engines aren’t eager to reveal all of the factors that go into their search algorithms, they do publish guidelines and best practices, and provide analytics – meaning, we don’t have to feel our way around. We can accurately measure success and identify areas for improvement.

Once we have a solid understanding of how you measure up with search engines, we’ll begin developing your custom strategy for on-going monthly services. Things you’ll see in our strategies include technical maintenance, user-focused content, design improvements, UX/UI considerations, and recommendations for partner services such as web development and paid media.

Once we've presented and launched your custom strategy, we don't just walk away leaving you guessing about what's working. We provide comprehensive custom reporting. This way, we're all on the same page about our successes and needs for improvement.

Strategy

Before we even try to tell you what you need to climb to the top of the first page of search results, there are a few things we’ll all need to understand. That’s why we always start with a thorough technical evaluation of your website and online presence, and then develop a custom strategy.

A few things that affect search ranking:

  • Site speed, which is impacted by things like inefficient code, excessive file sizes, and caching policies
  • On-page elements such as header tags, meta data, images and graphics, and content
  • Backlinks and domain authority
  • User Experience (UX) and user interface (UI), considering number of elements on a page, interaction continuity, consistent branding, and intuitive site architecture

Content

A big part of a sound SEO strategy is regularly producing content your audience and potential clients want to engage with. Search engines use on-page metrics to determine how engaging and relevant your content is. The more your audience visits your site and spends time with your reading material, the better you’ll perform.

Content marketing may include:

  • Web Copy
  • Articles or Blog Posts
  • Supplemental Materials such as White Papers, Case Studies, Product Guides, and Checklists
  • Social Media

Design

We design for purpose. We consider brand mission and values throughout all communications, including the graphics we produce. We implement visuals in a way that enrich content experience, engage audiences, and drive home your message.

Design services may include:

  • Page Design Optimized for UX
  • Intrigue or "Call Out" Graphics
  • Infographics
  • Ad Images and Design

Partners

Based on what we find in your technical evaluation, we may have recommendations that require help from partner experts. Rather than try to hire everyone to do everything, we are able to keep our costs down by partnering with a selected group of industry professionals when the time is right. Don’t worry, we’ll handle the project management.

Partner services may include:

  • Web Development
  • Domain Configuration
  • Web Hosting & Management
  • Paid Media such as Social Network Advertising and Google Ads
Testimony

Golden Tongue has been fantastic to work with. Their small, tight-knit team is responsive, knowledgeable, and dedicated to their work. Beyond producing solid digital content, roadmaps, and strategies, meetings are always personalized and efficient. They’re not some big shop running out templated work, they value clients and provide exceptional service.

Lark Academy